{"id":725,"date":"2020-11-16T10:22:57","date_gmt":"2020-11-16T10:22:57","guid":{"rendered":"https:\/\/thewearth.company\/?page_id=725"},"modified":"2023-08-21T09:46:55","modified_gmt":"2023-08-21T09:46:55","slug":"whats-in-it-for-you","status":"publish","type":"page","link":"https:\/\/wearth.nu\/en\/whats-in-it-for-you\/","title":{"rendered":"What’s in it for you?"},"content":{"rendered":"

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Return on sustainability<\/h3><\/div><\/div>[vc_column_text]Doing good works. Doing good pays off.\u00a0<\/span>In most Hollywood blockbusters that seems to be an irrefutable outcome<\/span>.<\/span>\u00a0<\/span>Why then should the real world be any different?\u00a0<\/span>Are sustainable companies rewarded for trying to be a force for good?\u00a0<\/span>Is there such a thing as\u00a0<\/span>\u2018<\/span>return on sustainability<\/span>\u2019<\/span>?<\/span>\u00a0<\/span><\/p>\n

Being profitable is an essential component of any successful sustainable business. <\/span>Because<\/span>\u00a0<\/span>sustainability is about being able to remain productive\u00a0<\/span>and diverse\u00a0<\/span>indefinitely and you need healthy profits to <\/span>achieve<\/span>\u00a0<\/span>that. Successfully becoming more sustainable should have a positive impact for Planet, People, Profit and Participation. All our clients and cases <\/a><\/span>show that becoming more sustainable really has a positive impact on every element of sustainability, including Profit. Sometimes this is direct and obvious: new revenue streams from additional business models, reducing waste and inefficiencies, or monetizing \u2018left-over\u2019 streams economically. Sometimes the effects are real, but indirect: a higher valuation\/investor appetite, lower risk profile (no stranded assets),\u00a0<\/span>or\u00a0<\/span>a resilient supply chain that performs well under crises or stress.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”1561″ img_size=”350×375″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Return on Sustainability can be expressed as:<\/strong><\/h3>\n

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Where impact can be seen on the 4P levels:<\/strong><\/h3>\n

[\/vc_column_text][vc_single_image image=”810″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]For a company to achieve a positive Return on Sustainability, its efforts must have a positive impact on Planet, People, Profit and Participation. In some cases a company\u2019s action may only have a positive impact on one or two of these \u2018P\u2019s\u2019. For instance; when a company is focusing on labour conditions in its supply chain, there is a positive impact to be expected for People, but no impact on Planet. But a positive RoS can only be achieved if the following is realised:[\/vc_column_text]